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In a press release on Friday, Ladbrokes and Coral owner Entain urged the government to “close the loophole without delay” in response to a Department for Culture, Media and Sport consultation on the matter.
The second consultation, which ran from 15 July to 9 September, followed an initial review in February.
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
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Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.
The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.
This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement.
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UPDATE: Carrot Top (real name: Scott Thompson) remains hospitalized in Las Vegas following what is now widely being reported as a suicide attempt on Friday (Sept. 18). On Sunday afternoon (Sept. 20), a rep for the beloved longtime Strip comedian told TMZ he “is now awake, breathing on his own and continuing to improve, surrounded by his family and those closest to him.”
All Carrot Top shows at the Luxor have been canceled at least through Saturday (Sept. 26).
In other Carrot Top news, Brian Evans—the man accused in a lawsuit filed by the comic of extorting him over a sex tape—told TMZ he denies ever threatening to release the tape. He claims it was erased from a USB drive “in accordance with the prior settlement”—a statement that TMZ did not elaborate on—and that he’s “sorry that Scott apparently did something to hurt himself.”
EARLIER: Carrot Top, the comic with the longest-running current Strip residency at more than 20 years, was rushed to a hospital on Friday (Sept. 18) after what TMZ reported as a suicide attempt.
His publicist, Jami Schlicher, confirmed only that he is recovering and receiving care. She asked for privacy on behalf of his family and close friends and did not address the reported cause.
