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The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.
This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement.
Another June ruling was not upheld.
About Here Kitty Kitty
Meanwhile, on a post that received 1.2 million views, Manning joked: “Might have to put the pads back on.” It prompted Sherman to retort, “now let’s try this on the field”, in reference to the prediction market app.
The 2026 NFL season arguably marks the most contentious battle to attract customers interested in sports betting and predictions, dating back to the historic PASPA decision. For the first full NFL season, traditional sportsbooks such as DraftKings will offer sports-event contracts in the three most populous US states – California, Texas and Florida.
Unlike regulated sportsbooks, prediction markets allow customers between the ages of 18 and 21 to trade on sports-event contracts. Craig Carton, a sports talk host with WFAN 660 AM in New York, criticised the athletes for their endorsement of Polymarket. Carton, a recovering compulsive gambler, opined that the “unregulated” gambling markets are driving Americans into bankruptcy and kids out of school. Regulated books prohibit those under 21 from betting on their platform, leading Carton to question the celebrities for promoting the company.
About Here Kitty Kitty
That is the gap Splash Tech solves: many operators already have strong game libraries, and some have proprietary content, but they lack a flexible jackpot layer that can sit across the full offering without requiring them to build and operate their own engine.
That supplier-agnostic design matters because operators do not organise their businesses around the interests of one studio. They assemble portfolios from multiple providers and need tools capable of working across the resulting patchwork. Splash Tech’s engine can also extend beyond slots to points of sale including sportsbook bet slips, lottery and bingo.
“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”
