Exotic Fruit Deluxe

About Exotic Fruit Deluxe

“So we just see creating one of the biggest groups in the world in gaming terms. And we’ll be sharing the long-term plan that Lottomatica has, which is very attractive. So I mean, the risk is minor, and we feel very well protected and joining this long-term plan will be a plus to our people.”

Lottomatica will absorb Cirsa through an EU cross-border merger, with Lottomatica as the surviving entity.

Angelozzi was asked about previous cross-border M&A that had failed to deliver on initial expectations and why he felt this time was different.

How to play Exotic Fruit Deluxe

50 Cent previewed the project on Instagram on Sept. 17, 2026, framing the venture as the long-overdue legitimization of a game that always played by its own rules.

“For a hundred years this game lived on the corner,” he said in TCS/JOHNHUXLEY’s press release. “Now it’s got a dealer, a pay table and a seat at the table in a real casino. Same dice, new floor.”

Cee-lo—derived from sì wǔ liù (Chinese for “four-five-six”)—is played with three six-sided dice. Popular among Chinese-American players as early as 1893, it was adopted by hip-hop culture in the late 1970s and became a fixture on the street corners of Harlem, Brooklyn, and the Bronx.

Nas, the Notorious B.I.G., and Jadakiss all referenced the game in their music. Kool G Rap called his 1995 album 4,5,6, and its title track included the line “Headcrack, time to get the bread”—the lyric that most likely inspired 50 Cent’s casino adaptation.

How to play Exotic Fruit Deluxe

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

Play the video above to watch the full video interview and hear more insights from Harrison Barrett.