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But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.
But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
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It requires operators to describe in detail how they will responsibly wind down their operations should their licence not be renewed or be revoked. Or if they decide to leave the market midway through the five years between renewals.
The regulator noted that several operators received “additional points for attention”, indicating that while these applicants met minimum legal thresholds, the KSA expected continuous improvements in compliance practices.
In June, one of the operators, TOTO online BV, was reported for violating the ban on featuring role models in advertising materials.
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“IAGR is extremely grateful for Fabio Macorin’s willingness to dedicate his extensive talents to representing South America at a pivotal time for gaming regulation across the region,” said IAGR Vice President Brian Krolicki.
“He brings a powerful combination of expertise in law enforcement, financial crime prevention and regulation to IAGR. His 17 years with the federal police and his leadership in building Brazil’s new regulated betting market give him a unique perspective on combatting the illegal market, strengthening AML controls and advancing regulatory cooperation. He is an ideal addition to the IAGR board of trustees and will be a tremendous asset to our global community.”
The IAGR Conference is themed “Steady Hands, Changing Ground: Advancing Regulation in a Connected World”. It will examine how regulators and other stakeholders can enhance regulatory oversight in the face of constantly evolving technology, markets and risks. Sessions will focus on strengthening cross-jurisdictional cooperation and developing more effective regulatory responses to the rapid transformations within the global gaming and betting landscape.