Dragon Reborn

What is Dragon Reborn?

The original production already dropped artificial snow when Glinda broke the poppy spell. “Glinda’s Glitter” is the sparkle equivalent of that idea: a visible shower of goodness.

It will also double as a built-in alibi for any romantically involved conventioneer who mistakenly comes home with glitter on their clothes.

“Oh, didn’t I mention we saw the new Wizard of Oz, honey?”

What is Dragon Reborn?

“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”

The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.

Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

What is Dragon Reborn?

“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business,” Gill commented.

 In January, Spotlight outlined its 2026 Racing Innovation strategy, featuring two product releases.

Spotlight introduced its Smart View Tipping Feed and Racing Bet Builder for operators, with both products designed to provide modern, algorithm-driven tools that enhance customer engagement while simplifying the betting experience.