Pandastic Adventure

What is Pandastic Adventure?

During immersive play, however, they wanted operators to take a more active role, through mechanisms such as pop-ups and reality checks.

After play, some looked to banks or regulatory bodies for oversight on total spend across platforms.

Within this shared model, there was a clear preference for personalised interventions over generic ones. 

What is Pandastic Adventure?

The Las Vegas Sphere has finally shown, not just teased, the upgrades coming to The Wizard of Oz when the refreshed production debuts next Friday (Sept. 25). Producer Ben Grossmann puts it plainly in a new preview video: “It’s not enough to just recreate the land of Oz. You have to feel like you’re inside of it.”

The logic is simple. A 75‑minute loop that people willingly sit through more than once needs fresh experiences. So, the world’s most technologically advanced theater just made itself more technologically advanced.

It’s still the same movie experience—just with more of the room participating.

These six additions sit on top of the effects that have been running since opening day on Aug. 28, 2025: tornado winds, swirling debris, fog, haptic seats, fire bursts, falling apples, and the flying monkeys version 1.0.

How to play Pandastic Adventure

Robinson takes a more expansive view, however, arguing that the acquisition could mark the beginning of a broader shift in GiG’s strategy. “I’d read it as the start of something, not a one-off,” he says. “GiG’s survival as an independent business depends on consolidating in emerging markets where it can own the P&L, not just supply the technology.

“It’s worth remembering this isn’t foreign ground. GiG ran Rizk, Guts, Kaboo and Thrills until it sold them to Betsson in 2020 to pay down a bond. A previous regime decided B2C and B2B didn’t mix. The current one clearly thinks otherwise.”

Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.